SIMON BEER  GRAPHIC DESIGNER

CONTENTS

SELF

EARLY

PERSONAL

WORK

IDENTITY

Logo using two speach bubbles to form letter a, purple on white
Anca Rugina logo and slogan, white on purple

Anca Rugina (Coach and Trainer)

Logo using green olive branch to form the mane of a horse

Leaflet for Maria's Horses in Cyprus

Maria's Horse Trekking (Cyprus)
mariashorses.com

Logo using fishing rod and line to cast the shape of a fish

Fly Fishing Tuition
flyfishingtuition.com

Logo of an orange circle with radar-like echo brackets on both sides to form a wheel

Freewheel Productions (Radio)
freewheelproductions.com

Logo with a lemon surround by three branches of leaves inside a sun, green on white Logo with a lemon surround by three branches of leaves inside a sun, gold on black

Photo of Luce e Limoni Restaurant

Luce e Limoni (Sicilian Restaurant)

Logo using thin metal poles and thin leaves to form MK logo, silver and green on white Logo using thin metal poles and thin leaves to form MK logo, silver and green on black

Mizuho Koizumi (Silversmith Artist)

Lower case letter p reflected on horizon to form lower case b on water beneath, white on black

Paddy Bergin Photography

Custom hand drawn letters with font to form logotype, red on white Custom hand drawn letters with font to form logotype, white on red

Two Nena Beauty DL leaflets

Nena Beauty street sign

Nena Beauty (Beauty Clinic)

Lower case letter m, rotated 90 degrees with vertical text to form letter B

Matthew Beer Music

Green cross forms centre of E in EOLAS, white on dark blue
Welcome page showing globe split into two choices, Biosciences or Bioregions, using hexagonal graphics

Eolas Biosciences/Bioregions

Red lines form S logo in negative space, red on white.
SAMAKO A5 leaflet

Samako Construction - samako.co.uk

Logotype including green tree forming a question mark

Root Cause (Arboriculture)

Custom ysh logo creates ambigram, so it can rotate 180 degrees and read the same

Ysh London (Online Fashion)

V and echoing sound brackets form logo

Rob Rackstraw: The Voiceoverman

Futuristic custom styling of STUDENTS creates ambigram, so it can rotate 180 degrees and read the same
Tesco Students A5 leaflet cover

Tesco Students Clubcard

WORK

ADDITIONAL WEBSITES

Screenshot of website with text in animated clouds creating links to articles

Jochen Encke - jochenencke.com

Photo of two woodcarvings, parent and baby owl and a seahorse

Michael Beer's Woodcarving
mbwoodcarving.co.uk

Computer generated sculpture design and finished sculpture in wood and transparent plastic

Kumiko Shimizu: Artist
kumiko-shimizu.com

Theatre tickets, transfers, sightseeing and places to visit

Interjet Tours (London tourism)
interjet.co.uk

WORK

PRINT

Musculoskeletal flesh-toned illustration of running man on white, split diagonally down the centre, the image reversed blues on black on left side

Sports Massage Poster

Two opposing face profiles filled with a background of rainbow of brush strokes form a Rubin's vase
Rainbow spectrum of colour in an extended barcode connect with a simple black and white barcode at the bottom
Title and subtitles form a + icon, with a multicoloured border

Prof Christina Richards (Books 1,2 & 3)

Three brush stroke symbols, triangle, cirlce and square, displayed vertically and representing aikido, the circle also forming the shape of a human head

Mutual Mindfulness (Book)

WORK

PACKAGING

Metal tin with embossed lettering and a gold and purple sticker sealing the front edge

Tesco Chocolate Ration Tin

Three bottles with bubble label design, green, yellow and blue

Natural Selection Organic Tonics

Custom hand drawn text on blue and purple silk background
Custom hand drawn text on red and pale yellow silk background

Tesco Chocolate

Parrot on multicoloured background fading to white on the right
Baby seal pup on cyan background fading to white on the right
Panda on green background fading to white on the right
Adult and baby penguin on cyan background fading to white on the right
Polar bear on purple background fading to white on the right

Somerfield Tissues

SELF

PROMOTION

Leaflet cover, Who would work best for you?
Leaflet cover, Who would work best for you?
Someone STOUT of heart (image of Mother Teresa) or BITTER and twisted (image of Emperor Palpatine)
Tall, DARK and handsome (image of James Bond) or Intelligent Pretty and Blonde (image of Lisa Simpson)
An emotional LAGER lout (image of Paul Gascoigne's football shirt) or a MILD mannered superhero? (image of Superman's logo)
Or simply someone with the best ideas (image of draught beer handle with BEST logo)
Or simply someone with the best ideas (image of draught beer handle with BEST logo)

Self Promotion Leaflet

Beer mat: Beer,... Matt? Beer mat: NO I'M S. BEER (pastiche of Holsten Pils adverts)
Beer mat: Designer (pastiche of Heineken logo) Beer mat: Refreshes the parts other beers cannot reach
Beer mat: THE CREAM (image of full cream bottle of milk, pastiche of Boddingtons adverts) Beer mat: THE FULL PINT (pastiche of Boddingtons adverts)

Self Promotion Beer Mats

EARLY

WORK

Pastiche of Carling Black Label beermat for Rev Jan Beer
Newspaper article showing Rev Jan Beer with her beer mats

Business card for Rev Jan Beer
(Chaplain, Middlesex University)

(Pastiche of 20th Century Fox logo, using 20th Century Church, with the female gender symbol forming the 0 in 20th)

Women Priests

Custom illustrations combined with Barcelona 92 Olympic logo, form a sport on each stamp: canoeing Custom illustrations combined with Barcelona 92 Olympic logo, form a sport on each stamp: sprinting
Custom illustrations combined with Barcelona 92 Olympic logo, form a sport on each stamp: high jump Custom illustrations combined with Barcelona 92 Olympic logo, form a sport on each stamp: diving
Stamps based on 1992 Barcelona Olympic Games logo designed by Spanish artist Josep M. Trias

Olympic Stamps (Barcelona '92)

PERSONAL

PROFILE

My focus is always on one simple idea, that looks appealing and communicates well. To find a good solution, the key is to ask the right question… through relevant research.

My career began with Packaging, POS and Print, then Brand Identity and Web Design. Working directly with my own clients, my knowledge and skills expanded into video, DVD design and new languages for the ever-changing HTML environment, all self-taught.

For over 25 years, I have taken each project from creative brief to the finished product, many delivered solo, and I am equally happy to work as part of an efficient team.